17
May
I recently read this article.
Look in the gift basket and what do you see? You might just see a stuffed shirt, pajamas on a body form, aprons, socks, and other fun wearables.
It’s all part of the gift basket trend toward more unusual container formats, design modes and other surprises, all targeted toward getting the attention of consumers who have become (yawn) a bit too accustomed to the traditional gift basket presentation.
I applaud the creativity here, but to me, it just doesn’t look attractive. And I think in this industry above any other, the first impact has to be one of style and class. Anyone agree / disagree?
